Online Advertising Information
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?Secretary Cambone, congratulations on your cover/interview in Military Geospatial Technology ? I'll tell you, the last few days I've learned ? someone mentioned the alphabet soup earlier ? but I've learned much more about the intelligence community than I thought I would, but certainly there's a lot more to learn for me; I'd assume for other members, as well.?
? Rep. Rick Larsen (D-WA), introducing Undersecretary of Defense for Intelligence Stephen A. Cambone, who on August 11, 2004, testified before the House Armed Services Committee on the implications of the recommendations of the 9/11 Commission on the Department of Defense. |
Advertise where decision makers turn for news about Military Aerospace Technology
After a few false starts, advertising on the Internet is finally catching on – with a vengeance. According to a January 24th New York Times article, advertisers spent $9.7 billion last year to have links to their sites placed on the web. And this wasn’t just on the major search engines, like Google, Yahoo and MSN. Online newspapers such as the Wall Street Journal Online are paying top dollar for popular websites across the Web just to offload advertising they don’t have room for on their own websites. As high-speed Internet becomes the norm and the average number of hours people spend online (at work and at home) increases each month, Internet advertising is showing better conversion rates of new customers across every business sector in the book.
However, as with any other type of medium, online advertising in the defense industry to government and federal clients must happen in a targeted way, or it?s just a waste of time and money. Choosing military-aerospace-technology.com as an advertising source for your company ensures that your ad will enjoy plenty of face time with the people who matter most to you – program managers, contract officers, military officers and civilian heads of the programs and contracts your company is competing to win.
1. Established Internet Visibility :
- More than 17,000 visitors in 2004.
- More than 600 incoming links to MAT articles and features.
- Search engine traffic accounts for 35 per cent of MAT visitors.
- Page 1 placement on search engines for the most popular keywords related to Military Aerospace Technology.
2. Loyal, High Profile Readership:
- 16,000 Subscriptions to U.S. Military & DoD Civilians.
- 2262 Subscriptions to U.S. Congress.
- 1100 Subscriptions to Private Sector Defense Industry.
- 600 Subscriptions to Embassies worldwide.
- Other subscribers to MAT include the White House, Veterans Administration, DISA Headquarters and Branches, and C4I Commands and Labs
3. Ad-to-Content Relevance:
The scope of articles and features published in MAT online is wide ranging, and so is your choice in ad placement. After establishing an account with us, you’ll be able to choose what articles you want your ad associated with.
When the article enters the MAT Archives section, your ad will stay with the article for as long as you wish. Some of our most frequently browsed pages last year were stories and features stored in the Archives section.
In addition, when MAT editors are planning to publish new articles about areas related to your business, an MAT sales representative can apprise you of pending publication dates. This way, your ad will appear with the article from the first day it is released.
4. Knowledgeable Sales Support Team:
To assist MAT online advertisers, a knowledgeable support team is in place with experience successfully implementing the leading online advertising systems – such as Google Adwords, Yahoo! Sponsor Listings and Overture. We bring the same accountability and flexibility to our online advertising program – with more targeted results. Contact a MAT Online Sales Manager today!
5. Advertising:
MAT advertisers get special placement offers in other popular magazines produced by MAT’s publisher, Kerrigan Media International, including:
6. Flexible Placement of Ads:
MAT Online offers advertisers access to all of the critical pages on its site through:
- Home Page Banner Ads: as the top entry page for MAT, your ad will frequently be the first item visitors to MAT will notice.
- Q & A Page Ads: MAT’s interviews with top military and civilian leaders are always popular picks for visitors – and advertisers.
- Feature and Article Ads: Associate your company with any of the compelling and insightful articles produced each issue by our seasoned staff of writers and editors.
- Sidebar Ads: Also located on the home page, sidebar ads give you high exposure for less than you’d pay for a banner ad.
- E-nnouncement Sponsor Ads: Sponsor one of MAT’s e-nnouncements, which let subscribers know about new issues and summaries of the stories they’ll find. MAT currently has nearly 7000 e-nnouncement subscribers.
If you’ve thought about advertising your defense contracting business online, then there truly is no time like the present. Contact a MAT Online Sales Manager today for more information about us, and what we can do to help you make the most of targeted online advertising to today’s top military and civilian decision makers. Get started today by providing the information requested below. You will then be directed to a page that details our ad campaigns and pricing details.
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